Urban Outfitters launches bridal line
» A collective uggggggghhh heard across the internet.
Let's play dress up!
With complete disregard for vowels, the new line is called Bhldn, which, for the fill-in-the-blank-challenged, translates to “beholden”. The collection will be unveiled on the Bhldn website Monday, February 14.
While you can’t see much more than a swath of texture on the current website, what you can see has the potential to be quite pretty. The audio choice, on the other hand, sounds curiously like one of those twirling ballerina jewelry boxes you had in the second grade, lending credibility to that whole “extended adolescence” theory.
Posted on February 11, 2011. More on: hunter gatherer, bhldn, urban outfitters
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