Flatbush Zombies, “This Is It”

Andre G

After years of building their name in the Brooklyn underground scene, Flatbush Zombies have officially released their debut album today, the hilariously titled 3001: A Laced Odyssey.

The group recently dropped the music video for “This Is It”, the second single from the Electric KoolAde Records-released album. Over precision-laced 808s, the trio does what they do best: interspersing vivid proclamations with lines of unabashed debauchery.

As Zombie Juice notes on the track, “the money’s getting bigger” for the group, but the Phillip T. Annand (of TMC)-directed visual is beautifully minimalist.

Whereas many videos with white backgrounds are pristine affairs, Annand and his TMC cohort Vinny Picone’s brilliantly created a smoky, dissonant abyss. It couldn’t have been a darker affair shot in a backwoods cabin at 1AM. Perhaps the moody, yellow keys of the Erick the Architect-produced trap banger had something to do with that as well.

3001: A Laced Odyssey is out now on Glorious Dead Recordings.

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