Cassa Jackson – “Wild West”

Post Author: Aidan Grant

London songwriter explores social media addiction on new single

Known for her covers of modern and classic pop anthems, Cassa Jackson has been making her mark online over the past year. The perfect storm of work ethic and undeniable talent, her work is beginning to bear fruit and drive new fans in the industry and around the globe. she burst onto the scene with her debut single ‘Prisoner’. She then continued to build her online following with a series of covers on streaming platforms, including her unique interpretations of Ariana Grande, Rita Ora and Zara Larsson to name a few. Her tracks have now picked up over 800k streams on Spotify.

Her career is built on online validation and social media numbers – so the issue at hand is something she’s experienced in person. It’s why she hopes “Wild West” can provide a level of assurance to the next generation struggling with their self-esteem in an inward-looking culture. The track comments on an under-addressed issue within the context of a powerful electronic pop gem. On the new track she states:

“‘Wild West’ is a lament for the girl I used to be before I had the pressure of social media. Instagram is a highlight reel that doesn’t reflect reality and we will never find happiness if we are constantly comparing our lives to an idealised version of beauty that we see online. People can’t even match their own social media portrayals as everyone posts exaggerated versions of their own lives omitting any low points. I think the immense rise in mental health issues must be, at least in part, due to this tendency of social media to reflect a perfect version of an imperfect world.” Listen below.