San Diego psych band’s new video pays homage to Mexico
Chameleonic San Diego psych-rockers Wild Wild Wets are one of our favorite bands right now. Last year they dropped their mesmerizing sophomore LP Prisom, and a few months ago we premiered the video for “Over/Under,”one of the hottest tracks on that record. They also just released a brand new split single featuring new track “The Fix” as well as their riveting cover of The Yardbirds’ “For Your Love” – which they’ve been performing at some of their recent live shows. And today, Impose is thrilled to premiere the groovy, charming, Mexico-set music video for “The Fix.”
Shot in various locations around Tijuana and Rosarito, the clip is a colorful and sincere tribute to our southerly neighbors. It features various shots of Mexican street art and architecture, stray dogs, farm animals, surfers, urban landmarks, burros painted like zebras, and citizens going about their daily lives. The best parts of the video are the scenes of people passing by on the street and posturing for the camera, living their candid truths. In addition, there’s a breezy, natural, exploratory quality to the filmmaking that – when combined with the imagery on display – perfectly vibes with the song’s nostalgic, understated soundscapes. Along with the track’s airy slide guitars, there’s even some euphoric-sounding horns to boot. Overall, “The Fix” is an amazing sonic progression for Wild Wild Wets, and the video reflects that stylistic growth.
“This one is obviously a different direction tonally from where we left off. It is our very humble and honest attempt at an homage to our neighbors to the south,” guitarist/singer Taejon Romanik said. “All of these are locations in Rosarito and Tijuana that we love to visit and to explore.” You can purchase the The Fix//For Your Love 7″ HEREvia Bandcamp, and check out the video for “The Fix” below.