It’s the DIY nature of Amaroun’s new music video for her new single “If This Is” that truly brings out the soulful honesty found within the chords and the lyrics. It’s a contemplative meditation on the end of a relationship, and the decision to let it be. The candid moments shown throughout the video — moments filmed only on Amaroun’s iphone — show a more intimate and personal side to the artist than if it was just a constructed story.
The song itself is fantastic, a nice and steady beat that never rushes, and lyrics soon to be easy to sing along to. Add in Amaroun’s gentle but powerful vocals, and we got a song that could easily be the next great anthem for any time we feel things won’t be getting any better.
“If This Is” is from Amaroun’s new album Helmet, which will release next year. Until then, you can catch Amaroun, a singer/songwriter based in London, at The George Tavern December 13 and Goldsmith University February 22.