RITUAL, "Drown The Lovers"

Post Author: Meredith Schneider

The once-anonymous London-based r&b project RITUAL now has two feet to stand on, with its recent release “Exit“, and brand new track/video combo for the single “Drown The Lovers”. Introduced as “Part One”, the video unfolds like a major motion picture with dark undertones and the introduction of beautiful, sprawling vocals. In fact, the vocals are most notable as they echo and – as though to contradict the message of the song itself – swarm around you, creating a feeling of warmth. And as a car’s headlights are seen winding through the night, the lyrics discuss the struggles of love and relationships, while we witness the literal drowning of lovers.
But was it, in fact, reality?

Keep up with RITUAL here.