Week in Pop: Amber Ryann, Proudest Ever, Sedona

Sjimon Gompers

Introducing LA by Brooklyn's breakout auteur/pop star Sedona; photographed by Mikhail Zalesky.

Holy Pink

Holy Pink’s Anna Wallace & Timothy Murray; press photo courtesy of the band.

Holy Pink’s Anna Wallace & Timothy Murray present a debut look at their video for “Fragrant” directed by Clementine Leger & Benjamin Whatley that brings psych-soaked visual to match their transcendent sound. Like a yoga session mixed with aroma therapy gone awry, Holy Pink basks in the weirdness like the coolest cult of pop to arrive on the LA scene. A track that sounds like extra-terrestrial life forms trying to make contact with earth via our own analog means of audio/data transmissions is given an appropriately tripped-out visual accompaniment that further creates an out of body experience.

With a pink hue motif to match the duo’s moniker, the video for “Fragrant” is presented as a transcendental sensory exercise through ESP, touch, sight, audio & smell. Resembling the sound of a space odyssey that Elon Musk himself might adore, Holy Pink sings out to the stars & mysteries above offering bouquets of cut flowers as an offering to the galactic lords of the cosmos. Anna’s song is delivered with an electronically treated vocal effect that adds to the space theme that sends up a signal to some other sort of intelligent & undiscovered life force. The spiritual sort of sense that “Fragrant” embodies is accentuated in the visual view where Holy Pink takes you into their own holiest of the holies realm where you will feel as if you are hovering high above your own physical form.

Holy Pink’s Anna Wallace shared the following thoughts on the new single “Fragrant”:

The song is inspired by dissociation and the feeling of being detached from your body and detached from reality.

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