This is the kind of news that should be posted entirely without commentary, so here goes, sort of. Upscale grocery chain Whole Foods has now started selling a limited number of vinyl records in five California stores. Perhaps in tandem with the well documented vinyl resurgence, the chain feels that they could break into the coveted indie music market and add on to their already astronomical monetary value. A representative from Whole Foods noted that, "This launch isn’t just about stocking our shelves with something new and different – it’s about listening to our shoppers and giving them access to the things they want – whether it’s their favorite cheese or their favorite way to enjoy music.” Cheese and vinyl. Cheese and vinyl. Given Starbucks' long history of putting boring CDs next to the register at the cool, even price of $18.99, the vinyl addition at Whole Foods seems par for the course. And yet—cheese and vinyl.
There has been no word yet on whether the grocery stores will start using larger paper bags to accomodate the bigger musical format, but we're sure padded, insulated cases aren't far off. (via FACT)