JOYRYDE, “NEW BREED”

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Thrilling.

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Andre G | May 12, 2017

There are songs we probably all listen to and appreciate their cinematic quality. There are electrifying junctures of electronic maven JOYRYDE’S “NEW BREED” track that seem perfect for a chase scene – so he took it upon himself to do just that in the video. The producer wrote and edited the thrilling visual and co-directed it with John Ford.

LA-based rhymer Darnell Williams rhymes on “New Breed” about the fruits of his indie grind, and the characters onscreen recite the lyrics in the midst of a tense guns-drawn scene. While the track’s shrieky synths and thumping 808s permeate, the action clip leads us to a mysterious dungeon that’s sure to stoke the suspicions of any freeze-framing conspiracy theorist who may come across it.

“NEW BREED” released on OWSLA’s HOWSLA compilation, which was curated by Skrillex and Chris Lake.

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