RITUAL, “Drown The Lovers”

Meredith Schneider

The once-anonymous London-based r&b project RITUAL now has two feet to stand on, with its recent release “Exit“, and brand new track/video combo for the single “Drown The Lovers”. Introduced as “Part One”, the video unfolds like a major motion picture with dark undertones and the introduction of beautiful, sprawling vocals. In fact, the vocals are most notable as they echo and – as though to contradict the message of the song itself – swarm around you, creating a feeling of warmth. And as a car’s headlights are seen winding through the night, the lyrics discuss the struggles of love and relationships, while we¬†witness the literal drowning of lovers.

But was it, in fact, reality?

Keep up with RITUAL here.

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