Sweden’s groundbreaking electro-pop collective Teddybears – yes, they are known for playing with bear masks on their heads – has been prepping for their latest LP, Rock On, for some time now. It was released in the US and Canada on August 26th, and the band celebrated with a [relatively] new video for their song “The Best You Ever Had”. (Although, how they thought they could followup the video for “Sunshine” is beyond me.)
This video is made up of live shots accompanied by a significant amount of illustration. The song plays over silent footage of a scientist conducting an experiment on what it seems would be the human brain, as alluded to initially. A woman drinking a milk substance, a heart splattering, and bears. These are a few of the things you will notice throughout the video, as it takes you into what feels like a former time, replete with glittery bear head disco balls and muted, 70’s coloring on the screen.
Did we mention you’ll see a bare foot stomping on raw eggs?
The video rounds out as if it was all in the subject of the scientific experiment’s head. But – after all – isn’t it all in our heads?
Rock On is available now.